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Media and Publications Manager, U.S.

Location: New York City


The World Society for the Protection of Animals (WSPA) has an ambitious strategy to create a world where animal welfare matters and animal cruelty has ended – and we are seeking talented and passionate individuals to join our team and help us reach this goal. WSPA is the world’s largest international animal welfare organization, and continues to grow. Across our 15 international offices, we are developing programs and launching campaigns that will improve the lives of millions of animals worldwide.


In the U.S., we have opened a new office in New York City, and joining our team is an exciting opportunity to be involved on the ground floor of a stellar team of nonprofit professionals with the backing of an established world-class global organization.


THE POSITION

The World Society for the Protection of Animals (WSPA), one of the world’s largest international animal welfare organizations, has an exciting opportunity for a creative, motivated and experienced communications professional to join our team. S/he will have a passion for building relationships with reporters and proactively formulating and pitching stories ideas that help broaden awareness and increase visibility for the organization, lead the dialogue on animal awareness, and support the development and advocacy efforts in the U.S. Additionally, WSPA USA recently launch a five-year campaign on cage-free hens and will implement a global rebranding effort--just two of the major opportunities for the Media and Publications Manager.

The U.S. Media and Publications Manager reports to the U.S Executive Director and will play an important role in the development, integration and implementation of a diverse range of communications activities relative to the strategic direction and positioning of WSPA USA. S/he will work collaboratively with counterparts and colleagues in North America and around the world to ensure consistency in messaging and branding.

A self-starter, with the ability to work independently and as part of a collaborative team, the U.S. Media and Publications Manager will use excellent writing skills and creative vision to enhance and engage multiple audiences across various media channels and through WSPA publications. 

 

RESPONSIBILITIES

  • With direction from the Executive Director and North American Regional Communications and Marketing Director, and in collaboration with the US Digital Manager, develop and execute WSPA USA’s communications strategy, including brand, digital and media relations. 
  • Partner closely with U.S. fundraising team to develop digital, written and collateral materials that support fundraising strategies.
  • Support WSPA International’s strategic efforts by lending expertise on relevant projects and communications teams, as needed. 
  • Manage day-to-day U.S. PR and media relations activities:     
    • Write all press releases, web stories, OpEd/LtE and blog(s) with assistance from campaigns managers and/or international communications team; 
    • Build relationships with key reporters and pitch/place stories
    • Ensure proper branding and messaging, as well as optimal placements         
    • Maintain media lists/contacts database 
    • Monitor daily marketplace for topical story ideas, potential for OpEd/LtE, etc.; 
    • Fully brief U.S. spokespeople for all media interviews, as well as provide regular media training; 
    • Serve as a spokesperson, when needed.
  • Partner closely with U.S. fundraising team and US Digital Manager, to develop digital, written and collateral materials that support fundraising strategies. 
  • Contribute content to WSPA USA’s social media and collaborate closely with US Digital Manager to ensure that content on WSPA USA’s Facebook, Twitter, and YouTube account is constant, on-brand, current and engaging 
  • Support WSPA North America communications plans and assets development: 
    • Communicate closely with counterpart in Canada regarding all regional and global initiatives; 
    • Liaise with colleagues in Canada to develop and implement innovative communications plans and materials for regional campaigns; 
    • Prepare monthly and quarterly performance reports for internal tracking, as well as quarterly reports for WSPA International.
  • Support WSPA International’s strategic efforts by lending expertise on relevant projects and communications teams, as needed. 
    • Collaborate and communicate closely with International media officers on global campaigns including identifying opportunities and developing stories with local relevance in the US market.
  • Other duties as assigned.

QUALIFICATIONS, SKILLS AND REQUIREMENTS

  • Bachelor’s Degree with 5+ years’ proven-experience with media, particularly building relationships and pitching/ placing stories on a local, national and international level. 
  • 2+ years’ experience in organizing campaigns and events. 
  • Experience managing and motivating staff. 
  • Committed to animal welfare issues. 
  • Must have excellent communicative skills, written and verbal. 
  • Flexible and stress-proof; able to be “on call” and travel as needed. 
  • Able to work independently while comfortable as part of both a national/regional multi-disciplinary team and a global PR/media team. 

For more than 30 years, WSPA has brought relief and protection to millions of animals across the world. Today, working in more than 50 countries, WSPA continues to collaborate with local communities, NGOs and governments to change animals’ lives for the better. WSPA also acts for animals at a global level, using the organization’s United Nations consultative status to give animals a voice. If you have the qualifications for this particular role, and share WSPA’s passion for animal welfare, please let us know of your interest by applying.


WSPA offers a comprehensive benefits package including medical, dental, retirement, and generous vacation and holiday leave. Salary is commensurate with candidate’s experience. 

Interested candidates should send a cover letter including salary requirements and resume to: recruiter@wspausa.org. The job reference code HR-MEDIA must be in the subject line. Applications submitted without salary requirements may not be considered. Position will remain open until filled. 

WSPA is an equal opportunity employer and welcomes applicants from diverse backgrounds.

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