Oct 31, 2013
Since the BBC and WSPA first brought the shocking truth behind Kopi Luwak, or civet coffee, to mainstream attention around the world in September, thanks to your support, our campaign has been gaining ground in the last few weeks.
Civet coffee, or 'Kopi Luwak', as it's known in Indonesia, is one of the world's most expensive drinks, selling for up to $100 per cup. It's made from coffee beans, which have been partially digested and then excreted by small cat-like mammals known as civets. According to coffee connoisseurs, this unusual production method is what gives the coffee its uniquely smooth taste.
The BBC have carried out a special investigation into the animal welfare concerns associated with civet coffee, featuring WSPA's Wildlife Expert Neil D'Cruze. Take a look at the report here.
We are pleased to share the good news that that London-based department store Harrods has now withdrawn the sale of its ‘Kopi Luwak’ civet coffee. A number of retailers in Denmark and Sweden have also removed the coffee from their shelves. This is a great start to our campaign, but we still need your help.
Let’s urge more retailers to only source ‘cage-free’ civet coffee and remove inhumane products from their shelves. Take action for civets today >>
In parts of South East Asia, civets are cruelly captured from the wild, using methods that include box traps and snares. Many are sold directly to commercial civet farm owners, while others await their fate in noisy, bustling, wildlife markets.
Despite a long history of 'cage-free' civet coffee – a method believed to produce the most superior tasting civet coffee – evidence suggests that the number of civet farms has increased to meet the growing global demand.
A variety of different civet species are used to produce civet coffee, including the Binturong, which is classified as 'vulnerable' by the International Union for Conservation of Nature's red list (IUCN) and other species such as the Asian palm civet, which are more widespread. It's likely that farmed civet coffee production is contributing to the extinction of local populations.