Pawprint: The Campaign

The industrial farming of billions of animals every year has detrimental effects – it causes pollution and loss of biodiversity, fails to empower the poor and even threatens human health. It’s a very high price for us all to pay, animal and human alike, for our food.

But there’s good news. There’s a better way.

Every day, welfare-friendly and sustainable farms around the world are proving that raising animals in better conditions brings a host of surprising benefits to people and the planet. Meet some of the best cared-for farm animals and discover the surprising benefits of animal-friendly farming.

What animal-friendly farming can do for our world might surprise you...