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What we do

Collars Not Cruelty

Why Collars?

Farm animal welfare

Protecting farm animals by encouraging corporations and consumers to support humane farming practices.


Rescuing captive bears and ending cruel practices like bear baiting and bear bile farming.

Animals in disasters

Responding quickly when disaster strikes to ensure that animals aren't the forgotten victims.

Working equines

Providing training and equipment so working animals are properly cared for and no longer overworked.

Companion animals

Supporting the humane treatment of stray animals and working to end the brutal dog meat trade.


Protecting marine mammals from brutal hunts and other unnecessary suffering.
School children in Thailand participate in the IN AWE Education programme


Promoting compassion and respect through animal welfare education.

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